Simple pricing
Each plan comes with monthly credits to spend on news, articles, social posts and video scripts, however you like. Pay monthly, or yearly and get 2 months free.
Standard
£29 a month
or £290 a year
- 40 credits a month. For example, 5 articles, each with its image, social posts for up to 3 platforms and a short video script. Or 13 news pieces with images.
- 1 website
- Your voice, feeds and approvers for each site
- Header images, SEO title and description
- Your whole team, with roles
Pro
£79 a month
or £790 a year
- 150 credits a month. For example, 18 articles, each with its image, social posts for up to 3 platforms and a short video script. Or 50 news pieces with images.
- Up to 3 websites, sharing the plan's credits: spend them on whichever sites need them, not a fixed share each.
- Your voice, feeds and approvers for each site
- Header images, SEO title and description
- Your whole team, with roles
Agency
£199 a month
or £1,990 a year
- 500 credits a month. For example, 62 articles, each with its image, social posts for up to 3 platforms and a short video script. Or 166 news pieces with images.
- Up to 15 websites, sharing the plan's credits: spend them on whichever sites need them, not a fixed share each.
- Your voice, feeds and approvers for each site
- Header images, SEO title and description
- Your whole team, with roles
Prices in pounds. No VAT is charged.
What a credit buys
| What's written | Credits |
|---|---|
A news piece About 400 to 700 words, from one source |
2 |
An article or guide About 1,000 to 1,800 words, from up to three sources or your brief |
4 |
Social posts for up to 3 platforms A post for each platform you choose: LinkedIn, Facebook, Instagram, X, Threads or Google Business Profile |
1 |
Social posts for 4 to 6 platforms The same, for more of the six platforms |
2 |
A short video script Under 3 minutes, for TikTok, Reels, Shorts, Facebook or LinkedIn, with a storyboard and teleprompter text |
2 |
A long video script A YouTube video of 5 to 15 minutes, with chapters, storyboard and teleprompter text |
5 |
An image A header image for a news piece or article, or a new image for a set of social posts, cropped to fit each platform. Posts promoting one of your pieces use its image, at no extra cost. Switch images off on any piece |
+1 |
Everything is written from the source's own facts or your brief, checked claim by claim, and waits for a person to approve it.
Free
- Ideas from your feeds, until you approve one
- Fixes when a piece falls short of our own checks
- Your own edits, and checking a piece again after them
- A piece that can't be written: its credits come back
- An image that can't be made: its credit comes back
Uses credits
- Writing a piece, as in the table
- Rewriting a piece that passed our checks, to your instructions: the same credits as the piece (we tell you first)
- A piece you turn down: the work has been done
The free trial
14 days with 10 credits, once per organisation. We take your card at the start and the plan begins when the trial ends, unless you cancel before then. You can cancel any time under Plan and billing.
Need more in a busy month?
Buy 25 extra credits for £20 at any time. Monthly credits reset each month; extra credits you buy carry over and are used after the month's own.
What's a credit?
Credits pay for the writing: see the table above. They belong to your account, not to a site: on a plan with several sites, every site draws on the same credits, so a busy site can use more in a month and a quiet one less. Approving ideas first means you only spend credits on what you actually want written.
Referred by someone?
Sign up through their link and, once your plan starts, you both get 25 extra credits. Customers find their own link under Plan and billing.
What do I need?
Nothing else to buy and no AI keys. On WordPress, our free plugin delivers approved pieces as drafts; anywhere else, copy them or download them as Word, PDF, Markdown or text.
Questions about plans, or running more than 15 sites? Get in touch.