Best-practice guides
How to write articles, keep a blog going, script videos and post well on each social platform. We check every platform's best practice weekly and update these guides when something changes, so each one shows when it was last updated.
How to write a good article. Ten principles for your site.
Start from your reader's question, write only from facts you can point to, and have a person approve every piece before it goes live.
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A business blog people come back to. Steady, sourced, yours.
Readers return to a blog that mixes news with lasting guides, keeps a pace it can hold, and is written from real sources in your own voice, with a person approving every post.
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LinkedIn posts people read. What works as of October 2026.
One idea, 600 to 1,300 characters, a two-line hook and one real question at the end: this is how a business post gets read on LinkedIn.
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Two links a month. How to post on Facebook now.
Meta is testing a limit of 2 link posts or comments a month for non-paying Pages, so here's how to choose which posts get a link and how to write the rest.
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Instagram captions for business. What to put in the first 125 characters.
The first line of a caption does most of the work, so put the hook and the plain words for your topic there and keep everything else short.
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Posts on X that get read. One point, under 250 characters.
How long a business post on X should be, what goes in the opening words, how many hashtags to use, and why one post usually beats a thread.
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Threads posts that get replies. The rules in brief.
How long a Threads post should be, how many tags to use and what tone works, with a short check to run before you post.
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Google Business Profile posts. Short, plain and useful.
How long a Google Business Profile post should be, what to leave out of the text, and how to choose the button, as current good practice in October 2026.
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TikTok for your business. What good practice looks like now.
Shoot vertical, keep it short and put your keyword in the opening line, because the first few seconds decide whether anyone watches the rest.
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Shorts and long videos, made to be seen. What YouTube's reused-clips change means for your channel
YouTube will show fewer people the Shorts from channels that mainly re-upload other creators' clips, so here is what counts, how to share other people's videos properly, and the specs for your own Shorts and long videos.
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How to write a video script. One idea, in your own words.
One idea, the payoff planned first and the hook written last: a method that works on TikTok, Reels and YouTube, and what YouTube's Shorts change means for it.
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